What is your USP?

DON’T BRAG ABOUT YOUR SKILLS, BRAG THE PROBLEM YOU CAN SOLVE WITH YOUR SKILLS

Whatever your profession may be, the world doesn’t care about your skills, degrees, or certificates or credentials.

The world is abundant with information, knowledge. The world lacks right action at the right time.

If you are in sales or marketing, Focus on what problem you can solve using your skills in a way which can’t be solved by your competitors.

Here is the formula for positioning yourself.

I or We help———(The #target customer) with their ———–(#Unique problem) by —————(Providing #solution ) (Must be unique to the target audience) in certain time period. (If applicable)

Some of examples

I help non management educated founders build their #sales strategies to achieve their sales target quarter after quarter.

We help overweight people loose 20-30 kg weight per month without feeling hungry, getting sweaty. It works faster than any diet you have tried so far.


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