There is story about legendary copy writer Gary Halbert who once asked a room of aspiring copywriters below question. Quesiton: Imagine you are opening a hamburger stand on beach what…
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Father Son Duo
Sometime in the mid-1990s, there was a hardworking man who ran a food truck. His had the most delicious food in the city, and people flocked to his truck. His…
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EXCEPTIONAL CUSTOMER SERVICE
WHAT INFLUENCES EXCEPTIONAL CUSTOMER SERVICE??As per recent survey by leading customer service expert in which they have asked 1000 respondents about various aspect of customer service. They have surveyed about…
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DO YOU HAVE A STARVING CROWD
In 2001, a commercial airplane flew into a building and the world changed forever. Regardless of your opinion of him today, back in the day, Rudy Giuliani was considered a…
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CASH IS KING IN CRISIS
Five birds are sitting side by side on a telephone wire. If you shoot one bird, it falls off the wire and hits the ground. Question: How many birds are…
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